EMEA Region Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies

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EMEA Region Sport Technology Sponsorship Landscape Report Overview

The annual sports sponsorship deal across the EMEA technology brands is estimated at $1.4 billion in 2024. Technology is one of the fastest-growing sectors in the world, making it a perfect sector for sporting products to associate themselves with. The sector is constantly evolving and changing rapidly, and there will continue to be a future for technology in the modern world.

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The EMEA region sport technology sponsorship landscape report provides deep insights into the EMEA technology sector sponsorship market trend, most active sport, and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and brand analysis highlighting many of the sector’s biggest spenders.

Annual Deals Value (2024) $1.4 billion
Key Sport Technology Type ·       Soccer

·       Motor Racing

·       Esports

·       Tennis

·       Golf

·       Basketball

Key Category ·       Team

·       Federation

·       Series

·       Athlete

·       Event

·       Venue

Key Active Brands ·       Sorare

·       EA Sports

·       Konami

·       Dapper Labs

·       FanCraze

·       Acronis

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EMEA Sports Sponsorship Market Dynamics

Technology brands are a significant part of sports sponsorship across the globe. Many of the biggest technology brands have deals in place with some of the major sporting properties. The sector is constantly evolving and changing, as a result, there will be many sponsorship opportunities for technology firms within sports, technology companies are expected to become a mainstay in the sports sponsorship market.

Many technology companies have signed sponsorship agreements across the EMEA region (Europe, the Middle East and Africa). Across the region, globally recognized brands including EA Sports, TeamViewer, Oracle, Cisco, and Just Eat, each have annual deals worth millions, which highlights the interest to associate themselves with major properties in world sport.

EMEA Sports Technology Sponsorship Landscape by Sports Type

A few of the popular sports currently involved in sponsorship deals with EMEA technology companies are soccer, motor racing, esports, tennis, golf, and basketball among others. In 2024, soccer is the most selected sport for technology partnerships as it offers many sponsorship opportunities for brands due to the number of soccer teams competing in professional soccer leagues across the EMEA region.

EMEA Sport Technology Sponsorship Landscape by Sports Type, 2024 (%)

EMEA Sport Technology Sponsorship Landscape by Sports Type, 2024 (%)Buy the full Report for More Sports Type Insights into the EMEA Sport Technology Sponsorship Landscape
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EMEA Sport Technology Sponsorship Landscape by Category

A few of the significant categories in the EMEA sports technology sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Brands commercially partner with sports teams, to connect with their fan base, which can be global. Furthermore, these brands on occasion also have the chance to work alongside star players.

EMEA Sport Technology Sponsorship Landscape by Category, 2024 (%)

EMEA Sport Technology Sponsorship Landscape by Category, 2024 (%)Buy the Full Report for More Category Insights into the EMEA Sports Technology Sponsorship Landscape
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EMEA Sport Technology Sponsorship Landscape – Brand Analysis

Most of the investments in the region are by brands based in the United States. A few of the biggest spending brands in the EMEA sporting landscape are:

  • Sorare
  • EA Sports
  • Konami
  • Dapper Labs
  • FanCraze
  • Acronis

Sorare, the fantasy sport cryptocurrency-based video game company, leads as the most active technology brand across the EMEA region, in terms of volume of active deals. The brand has secured a lucrative four-year deal to partner with the English Premier League. As part of the agreement, both parties launch digital player cards and fantasy competitions.

EMEA Sport Technology Sponsorship Landscape by Active Brands, 2024(%)

EMEA Sport Technology Sponsorship Landscape by Active Brands, 2024(%)Buy the Full Report for More Brand Analysis into the EMEA Sports Technology Sponsorship Landscape Download a Free Sample Report

Segments Covered in the Report

EMEA Sport Technology Sponsorship Landscape Sports Type Outlook ($Billion, 2024)

  • Soccer
  • Motor Racing
  • Esports
  • Tennis
  • Golf
  • Basketball

EMEA Sport Technology Sponsorship Landscape Category Outlook ($Billion,2024)

  • Team
  • Federation
  • Series
  • Athlete
  • Event
  • Venue

Scope

The report looks to offer a detailed insight into the technology sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Key Highlights

A detailed overview of the technology sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

For those wanting an in-depth analysis of how the technology sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.

Sportable
EA Sports
TeamViewer
Cisco
Just Eat
Voith
Oracle
HP
Konami

Table of Contents

Executive Summary

– Introduction

Market Insights

– Sponsorship technology Sponsorship Market Trends

Sector Analysis

– Sector Summary

– Top Sports by Value and Volume

– Product Category Breakdown

– Key Product Sponsorship Markets Across The EMEA region

– Biggest Deals technology Sector

– Top 10 Expiring Deals in 2024

Case Study

– FC Heidenheim and Voith

Brand Analysis

– Brand Summary

– Breakdown of spend in the EMEA region by brands’ home regions

– Most Active Brands

– Biggest Spenders

– Key Brands

Appendix

– Sources

Table

Leading companies charts

Market trends charts

EMEA region data charts

Deal volume by sport chart

Sports annual value chart

Biggest deals in the sector chart

Subsectors deal volume chart

Product category breakdown charts

Biggest spend per brand chart

Most active brands by number of deals chart

Frequently asked questions

EMEA Region Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies standard reports
Currency USD
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Can be used by individual purchaser only

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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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